Why Launching A New Soft Drink Is So Difficult

So you have come up with a great idea for a new soft drink, what now? You could try to develop it yourself if you can get the financial backing or you could try selling the idea to an existing manufacturer. Let’s take a look at how feasible these options actually are.Selling Your Soft Drink IdeaThe first thing you need to know about selling your soft drink to an existing manufacturer is that pitching it to the major brands like PepsiCo is pretty much guaranteed to be a waste of your time. These brands employee an in house team of developers full time who are tasked with developing new soft drink flavors. It is very rare for these brands to show an interest in anything that they did not develop in house. One of the main reasons being that new product carry so much expectation to succeed when coming from a major brand!However, that does not mean that you should totally discount the idea of selling your product to a drinks manufacturer. The best thing to do in this situation is look for smaller manufacturers including independent bottling plants and even dairies. If they produce similar drinks which are not in direct competition with your product then they may be interested in a partnership. For example, if the company produces fruit juice or iced tea then they may be willing to work with you on a carbonated soda.Just remember that you should always register and/or patent your idea before approaching a manufacturer unless you want to risk them turning you down only to produce an identical beverage of their own!Going It AloneIf you have the cash available to you either from an investor, funding source or your own savings then you may want to go ahead and go for it on your own. It is a long and complicated process, so make sure that you know exactly what you are letting yourself in for before you make the commitment. One of the best ways to get started is to hire a food and drink development expert to help you with your idea.This will give you access to laboratories and kitchens where your formula can be refined and a plausible production and marketing plan laid out. Since the product design expert you hire will be a specialist in the food and beverages industry they will have both the skills and the knowledge to guide you through the entire process. They may even be in a position to get you into contact with producers or retailers who may be interested in your drink.

Behind the Scenes: The Secrets and Tricks of Trade Show Magicians

In this article, we delve behind the scenes to uncover the secrets and tricks that make trade show magicians so effective. Discover how their performances contribute to a successful trade show booth rental Las Vegas.

Understanding the Objectives

Before selecting a trade show magician, it is crucial to understand the objectives of your exhibit rental. Define your goals: are you aiming to attract attention, increase brand awareness, generate leads, or all of the above? Clear objectives will help determine the type of magician who can best meet your needs and help achieve your desired outcomes.

Trade show participation is a substantial investment involving expenses related to booth design, travel, marketing collateral, and staffing. To maximize the return on this investment, your goals must be crystal clear from the outset. Consider these essential objectives

Thorough Research and Referrals

Research is key when selecting a trade show magician. Seek recommendations from industry peers or colleagues who have previously hired magicians for their exhibit rentals. Online reviews, testimonials, and portfolios should also be considered. Look for magicians with experience in the trade show industry who have a proven track record of engaging diverse audiences.

Assessing Performance Skills and Style

Each magician possesses a unique set of skills and performance style. Evaluate their techniques and tricks to ensure they align with your brand image and goals. Consider whether you prefer a magician who specializes in close-up magic, stage illusions, or a combination of both. The magician’s style should complement your brand’s identity and resonate with your target audience.

Customization and Integration with Branding

An effective trade show magician understands the importance of customization and integrating their performances seamlessly with your branding. They should be willing to tailor their act to convey your brand messages and highlight specific products or services. By collaborating closely with the magician, you can create a cohesive experience that aligns with your exhibit rental and enhances your brand’s visibility.

Communication and Professionalism

Effective communication and professionalism are essential qualities to consider when hiring a trade show magician. They should promptly respond to your inquiries, demonstrate a clear understanding of your requirements, and provide a detailed outline of their performance plan. A professional magician will arrive well-prepared, adhere to agreed-upon timelines, and exhibit a high level of professionalism throughout the event.

A magician of true professionalism will not only materialize at the venue well-prepared, but they will also rigorously adhere to the timelines that have been mutually established. Their conduct will consistently exude a remarkable level of professionalism, leaving an indelible mark of competence and dedication throughout the entirety of the event.

Conclusion

The presence of a skilled trade show magician at your booth rental in Las Vegas can significantly enhance your exhibit’s success. By understanding your objectives, conducting thorough research, and ensuring the magician’s performance skills align with your brand and target audience, you can create a memorable and engaging experience for trade show attendees. Customization, integration with branding, and effective communication contribute to a seamless collaboration between your company and the trade show magician. Unlocking the secrets and tricks behind trade show magicians will help you make an informed decision and maximize the impact of their performances at your next exhibit rental in Las Vegas.

Why You Should Launch Your Own Web Directory

One of the easiest types of web sites to launch is a link directory. Just download one of the free or inexpensive PHP software packages, install, configure, add some categories, add some links and you’re off! Having your own directory isn’t a bad idea, despite what some pundits might think, for a number of reasons which I’ll outline.Directories attract motivated users, who are eager to promote their own web sites. Just today, there were almost 82,000 new domains registered in just six of the top level domains (.com,.net,etc.) Of these, a large number will surely wind-up being used for web sites. Add to that the thousands of new hosted blogs and web pages, and you have many thousands of new web sites being born each day, and therefore thousands of webmasters looking to generate backlinks to get their sites on the Internet map. All of them will surely submit their links to the big league search engines and directories, but a fair percentage will also seek to add them to as many not so popular directories as possible. A portion of this traffic could be directed at your new directory without much effort on your part. I don’t know of any other type of web site that doesn’t contain nudity and that can attract traffic so quickly!Now that you know that your directory can be a traffic magnet, you can use it to increase backlinks and visits to your other sites. One of the ways you can do this is by requiring or suggesting a “three way” reciprocal link to another of your web sites. Requiring it will lose you some people, but on the other hand some will comply, whereas if you make it optional, the vast majority will decline. If you prefer, you can require a backlink to the directory itself, but one way links are usually preferable not just for you, but also for the one submitting. You can also give your other sites a boost by adding links to them in the directory. Since you’re the boss, you can give them a more prominent placement by making them featured links. You can also add “deep links” to them, that is URLs other than to the main page. Deep links are said to be rated higher as backlinks by major search engines.Set your directory to accept only opt-in submissions. That is, submitters must include a valid email address and then receive a message with a confirmation link they must follow. By requiring an email, you build a mailing list which you can legitimately send messages to, being careful not to abuse this privilege. Such messages can have links to your other sites, or the directory itself, effectively recycling the submitters rather than letting them disappear forever. One way to keep in touch is to have an e-newsletter which provides directory or seo updates. If it includes interesting and useful content, adding advertising shouldn’t result in protests.Building email lists comes with a warning label: a fair number of emails you’ll get will be throwaway addresses that the submitter uses only for this sort of thing. In other words, the user won’t be reading your newsletters. You can safely presume any address containing the word “spam” is bogus, but beyond that it’s virtually impossible to filter bogus emails just by using your eyes. Although it would be possible to compile a list of such domains and reject any address whose hostname part matches, your directory software won’t have support for such filtering.Of course, you have to be careful to not turn your directory into a link spam generator. Start by making it a niche or language-specific directory, specializing in certain kinds of sites. The temptation is to accept all links submitted by making it a general directory in an effort to maximize the number of visits, quickly turning it into a site of dubious merit. Nonetheless, you can have it both ways: create a separate category tree for unrelated sites. Whatever you do, don’t make a clone of Dmoz, or even a portion of it. Create your own original directory structure and populate the categories with your own carefully picked links. Human edited directories are genuine, whereas clones will tend to be sneered at.You’ll need extreme patience managing your own directory, since you’re guaranteed to receive buckets of “spammy” links. You recognize spam when you see a bunch of submissions with the same IP address, or that deal with the same or similar topic, or with the same description. The proper course of action is to mark these links as spam, a function which your directory software should support. You’ll also waste a lot of time changing the category selected by the submitter, which almost always is wrong. It’s unlikely the big name sites will submit their link to your lowly directory, thus in the interest of maintaining a high quality database, you should first populate it yourself with as many relevant, quality links as you can.I don’t want to mislead you: any web site needs to be promoted to succeed, and directories aren’t any different. You’ll have to go through the motions and submit your directory’s link to a big bunch of other directories to get things started, and use every other means available to get exposure. Listing your site in “directories of directories” such as Directorycritic, is particularly important, as that’s where a lot of new site owners will be looking for places to submit their link. You could also suggest your directory to a multitude of site submission services and programs, but only do this if you have some use for the email addresses this will generate, since the people who submit to your directory via such services actually won’t visit your site at all (a robot will submit their data for them.) Most submission services stick to the big name search engines and directories, but there are some who submit to several hundred lesser known directories using a specific software, particularly Phplinkdirectory.Which directory software package should you get? Well, the choices are quite limited if you’re looking for something that’s relatively easy to install and configure, as well as having a lot of features. Almost everybody uses either Phplinkdirectory, eSyndicat, or Indexu, all of which are php-mysql based. eSyndicat sells for 75 USD for a one site license, Phplinkdirectory will set you back 80 dollars per site, while Indexu charges the most at 99 USD per site. However, Phplinkdirectory offers a cheaper version, at 30 dollars per site, but that means you’ll have to display a link back to their site. They also offer a much older version completely free.Indexu is the only one that’s lets you download and test their full version for free, although the other two do have online demos you can preview. All three products have a variety of free plugins to extend your directory’s functionality, as well as templates. It’s very difficult to say which of these packages you should pick, though I would put Phplinkdirectory in the third spot owing to my personal experience with the product and the company, which I’ll be writing about in an upcoming article. For more webmaster tips, visit http://www.Cgiware.com