Understanding SEO Will Promote Online Success

The term SEO, most often refers to search engine optimization. This discipline of internet marketing, employs strategies to improve the volume or quality, of visitor traffic; to a webpage. The belief, is that the closer a webpage appears to the top of search results; the more visitors it will receive. To achieve this, SEO strategists often target different types of search, including image search, local search, video search. These approaches, provide a strong web presence, and will work tirelessly to promote company brand; and generate consumer awareness.

As an important part of an Internet marketing strategy, SEO considers how Search Engines determine relevancy (algorithm) and what people are actively searching for. The optimization of a website or webpage, primarily involves editing page content and Meta data, to increase overall relevance to specific keywords; as well as remove any barriers to proper indexing. As such, it is often recommended that businesses incorporate SEO into early website development, design and other elements that require optimization; for the purpose of Search Engine exposure.

Popular Search Engines, such as Google and Yahoo!, use “Spiders” to locate relevant pages; for their algorithmic search results. Pages that are linked from other Search Engine indexed pages, do not need to be submitted; as they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service; that guarantees crawling of a website for a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not promise favorable organic rankings; within the Yahoo! Search Engine results. Nevertheless, to assist website owners with their ongoing optimization efforts, the Industry’s most influential Search leaders, have made valuable information available to website owners. Google (for example) offers a Sitemaps program, to help website optimizers learn if Google is having difficulty; indexing their webpages. This remarkable service also provides dependable data, about overall Google Search traffic to the user’s website. As well, Google provides a list of suggested practices, to be used as guidelines; for do it yourself webmasters. In similar fashion, Yahoo!’s Site Explorer provides a means for website owners to submit URLs, determine how many pages can be found in the Yahoo! index; and review relevant link information.

Successful SEO techniques, must be finely tuned to the dominant search engines; within the website’s target market. As Search Engine market share varies from marketplace to marketplace, so does Search competition. Often successful Search optimization strategies for international marketplaces, require professional webpage translation, local registration of a domain name with a top level domain; and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.

5 Tips to Launching Your Side Business

Many entrepreneurs quit their day jobs to start a side business or to make their side business their main business. Sometimes I have individuals come to me because they fear the stability of their job.

Side businesses aren’t started necessarily because someone hates their job. At the end of the day, it’s about money and stability. When either one is shaky, people tend to start a side business. Then what they find is they enjoy their dream business so much more than they do their job.

If you find yourself in either position, I want to share with you 5 Tips for launching your dream business.

1. Business Model: Figure out what you have to offer. You know that thing you do, your gift that you’re going to share with the world. But you also need to decide if it’ll be a service or a product. What information are you going to share? How do you plan to deliver it to your customers? Don’t skip this step.

2. Pricing: How much are you going to charge? Over the years, I’ve heard so many versions of charge what you’re worth or get paid for your time. I suggest when starting out you need to know the value you bring and the about of time it will take to get them the results. You can also consider what the industry is charging. Remember think value, time, and industry. Now set your prices.

3. Time: Time is a valuable resource that we can’t get back once it’s spent or used. With having a day job, it’s going to be very important that you manage your time. And that starts with knowing how much time its going to take for you to deliver the goods along with marketing, sales, and everything else that goes a long with being an entrepreneur. The time you spend commuting back and forth to work and at work you already know what that is. So you can see how much time you actually have to work on your business. A plan is important here. Schedule the time you will spend on your business.

4. Who do you serve: This one thing can make or break you and your business. I can’t tell you how difficult it was for me to select the group I would serve. For me, I didn’t want to leave anybody out. I didn’t know which group would actually pay for my services. I can tell you that once I selected who I would serve it made everything so much easier, especially marketing, writing copy, and sells. Who is your ideal client that you have the solution to their problem? I know this is difficult, but spend some time and figure this one out, fast.

5. Technology: Whether you consider yourself a techie person or not, you’re going to need to know about technology at least to the point of what you’ll need. Do your homework here to see what you’ll need to deliver your product or service. You’ll also want to consider what you’ll need for marketing, capturing new leads, etc. A word to the wise, you don’t have to spend a fortune on technology. Just get what you need and what you’ll use right now.

As you’re launching your business, make sure you spend some time in each of these areas to assure you’re setting the foundation for a solid business. Even if you’ve already launched your business, make sure the foundation is set in each of these areas. If you see a weakness in one of these areas, go back and spend some time setting that particular are up for success.

Why Launching A New Soft Drink Is So Difficult

So you have come up with a great idea for a new soft drink, what now? You could try to develop it yourself if you can get the financial backing or you could try selling the idea to an existing manufacturer. Let’s take a look at how feasible these options actually are.Selling Your Soft Drink IdeaThe first thing you need to know about selling your soft drink to an existing manufacturer is that pitching it to the major brands like PepsiCo is pretty much guaranteed to be a waste of your time. These brands employee an in house team of developers full time who are tasked with developing new soft drink flavors. It is very rare for these brands to show an interest in anything that they did not develop in house. One of the main reasons being that new product carry so much expectation to succeed when coming from a major brand!However, that does not mean that you should totally discount the idea of selling your product to a drinks manufacturer. The best thing to do in this situation is look for smaller manufacturers including independent bottling plants and even dairies. If they produce similar drinks which are not in direct competition with your product then they may be interested in a partnership. For example, if the company produces fruit juice or iced tea then they may be willing to work with you on a carbonated soda.Just remember that you should always register and/or patent your idea before approaching a manufacturer unless you want to risk them turning you down only to produce an identical beverage of their own!Going It AloneIf you have the cash available to you either from an investor, funding source or your own savings then you may want to go ahead and go for it on your own. It is a long and complicated process, so make sure that you know exactly what you are letting yourself in for before you make the commitment. One of the best ways to get started is to hire a food and drink development expert to help you with your idea.This will give you access to laboratories and kitchens where your formula can be refined and a plausible production and marketing plan laid out. Since the product design expert you hire will be a specialist in the food and beverages industry they will have both the skills and the knowledge to guide you through the entire process. They may even be in a position to get you into contact with producers or retailers who may be interested in your drink.