Why Launching A New Soft Drink Is So Difficult

So you have come up with a great idea for a new soft drink, what now? You could try to develop it yourself if you can get the financial backing or you could try selling the idea to an existing manufacturer. Let’s take a look at how feasible these options actually are.Selling Your Soft Drink IdeaThe first thing you need to know about selling your soft drink to an existing manufacturer is that pitching it to the major brands like PepsiCo is pretty much guaranteed to be a waste of your time. These brands employee an in house team of developers full time who are tasked with developing new soft drink flavors. It is very rare for these brands to show an interest in anything that they did not develop in house. One of the main reasons being that new product carry so much expectation to succeed when coming from a major brand!However, that does not mean that you should totally discount the idea of selling your product to a drinks manufacturer. The best thing to do in this situation is look for smaller manufacturers including independent bottling plants and even dairies. If they produce similar drinks which are not in direct competition with your product then they may be interested in a partnership. For example, if the company produces fruit juice or iced tea then they may be willing to work with you on a carbonated soda.Just remember that you should always register and/or patent your idea before approaching a manufacturer unless you want to risk them turning you down only to produce an identical beverage of their own!Going It AloneIf you have the cash available to you either from an investor, funding source or your own savings then you may want to go ahead and go for it on your own. It is a long and complicated process, so make sure that you know exactly what you are letting yourself in for before you make the commitment. One of the best ways to get started is to hire a food and drink development expert to help you with your idea.This will give you access to laboratories and kitchens where your formula can be refined and a plausible production and marketing plan laid out. Since the product design expert you hire will be a specialist in the food and beverages industry they will have both the skills and the knowledge to guide you through the entire process. They may even be in a position to get you into contact with producers or retailers who may be interested in your drink.